About Us

Professor John Vinney is founder and Principal Executive Coach at Eton Exec. An accomplished CEO and Non-Executive Director with over three decades of senior leadership expertise, including 14 years at the helm of a global institution.

A qualified and experienced executive coach with accreditations from the European Mentoring and Coaching Council (EMCC) and the Association of Executive Coaching (AoEC).

At the heart of my coaching lies a deep belief in the transformative power of inquiry, care, and systemic thinking. I’m driven by a passion to unlock potential, not just in individuals, but across teams and cultures.

My approach is rooted in curiosity and challenge, creating reflective spaces where leaders can see themselves more clearly, act more boldly, and lead more relationally.

I cultivate lasting change. Whether navigating complexity or catalysing growth, I coach with purpose, precision, and heart, empowering leaders to step into their fullest and most authentic selves.

AoEC Accredited

Associate Coach

Our Approach

Executive Coaching and Mentoring sessions are tailored to your specific needs, but experience has shown that following a structured approach leads to better results. We have developed our own approach which we call 'The ETON Way', which builds on established coaching models. The four pillars of empowerment, transformation, observation, and navigation, form a compelling foundation for executive coaching. Our methodology empowers executives to cultivate confidence, overcome restrictive beliefs, gain valuable insights, and take purposeful action.

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Eton Executive Coaching Ltd.

128 City Road, London EC1V 2NX UK

CRN 16385399

© 2025 Eton Executive Coaching Ltd. All rights reserved.

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